Website Redesign Services — A Proper Rebuild That Protects Your Rankings

A website redesign is a significant overhaul of an existing website's design, structure, or content — usually involving a rebuild of the visual design, often with changes to the URL structure, content organisation, and technical setup. The goal is to update a site that's underperforming while preserving or improving its search rankings.

Yes — if done incorrectly. The most common causes of ranking drops after a redesign are: URL changes without 301 redirects, removal of content that had ranking signals, changes to meta titles and descriptions, and significant decreases in site speed. These are all preventable with proper process.

We conduct a pre-launch audit documenting all URLs with organic traffic, build a complete 301 redirect map for every URL that changes, migrate meta data to the new structure, update and validate schema markup, test Core Web Vitals before launch, and monitor Google Search Console for 4 weeks post-launch.

A 301 redirect is a permanent redirect from one URL to another. It tells Google the page has moved and transfers the ranking signals (including backlink equity) to the new URL. Without 301 redirects for any URL that changes during a redesign, those pages become 404 errors and their rankings are lost.

A standard business website redesign takes 6–10 weeks from discovery to launch. Larger sites with e-commerce, custom functionality, or large content volumes take longer. We give you a clear timeline before work starts.

We specialise in WordPress redesigns. If your current site is on Squarespace, Wix, or another platform and you want to move to WordPress, we handle the full migration — including content migration, redirect setup, and SEO continuity.

Copywriting is available as part of the project scope. For most redesigns, we recommend reviewing and updating existing content rather than replacing it wholesale — to preserve any ranking signals the existing copy has accumulated.

Cost depends on the scope of the redesign, the size of the existing site, and whether the project includes copywriting, SEO work, or e-commerce. We provide an itemised proposal after a discovery conversation and review of the existing site.

Yes. We build the redesign on a staging environment and switch over on a planned go-live day. The live site stays live throughout the development process — with no downtime for visitors.

Signs a redesign is needed: the site loads slowly and can't be fixed by optimization alone, the URL structure is poor and impossible to fix without migration, the design is significantly dated, or the site was built on a platform or system that can't support your current needs. Email us and we'll give you an honest assessment.