Saints Soldier was founded in 2012. Before the agency existed, founder Inder Sahni had already spent years working in web design and technical SEO — learning how Google crawled pages, why some sites ranked and others didn’t, and what the difference between a fast site and a slow one meant for a business’s revenue.
The agency was built on that combination. Not design with SEO added later. Not SEO with a website attached. Both disciplines, from day one of every project.
Most of our early clients were small businesses — a dentist in Minnesota, a real estate broker in Ontario, a family-run retailer in Queensland. None of them had the budget for a big-city agency, and none of them needed one. What they needed was an experienced wordpress seo company for small business owners who wanted a site that worked as hard as they did. That client base shaped how we work today: no bloated retainers, no jargon-heavy reports, just a clear plan and a site that earns its keep.
Fourteen years later, that’s still the model. We’ve delivered over 3k+ websites across professional services, healthcare, real estate, legal, e-commerce, hospitality, and more — for businesses in the United States, Canada, and Australia. The brief changes. The approach doesn’t.
What hasn’t changed is the size of client we’re built for. Enterprise agencies chase enterprise budgets. We’ve stayed focused on small and mid-sized businesses because that’s where design and SEO decisions matter most — every dollar has to earn its place, and there’s no room for a website that just looks nice and does nothing else.